BREAKING THE JARGON

There is a lot of Jargon in the website industry. Here is a breakdown before you get started on your new site.

SEO

SEO stands for Search Engine Optimisation. Many search engines like Bing and Google, rely on analysing millions of sites to build a search directory, like a phone book. So that when someone enters a search into Bing or Google, the results are appropriate to the keywords that were entered.

To improve the analysis of a website, developers and copywriters implement Search Engine Optimisation. This can be invisible code in the backend that search engines analyse to build better search results. Or writing relevant content that contains a specific structure that helps capture the right audience for your website.

Minification & Compression

With website functionality and graphics improving, more bulk has been added, like animations, high definition images, and video. This can make sites load slower, reduce customer engagement and have a negative effect on your search ranking.

To compensate for this code is minified, a technique that removes unnecessary bulk from website code. Images and videos are also compressed in most cases losing little or no quality.

CDN

CDN stands for Content Delivery Network. To help load sites across the world, content delivery networks can be used.

A website is usually hosted on a server in a single location. The time increases for communication between the server and the person viewing your site as the distance increases. This is called latency, the higher the latency the longer it’s going to take for the website to load. Content Delivery Networks solve this by having servers around the world that store a piece or your whole website. When a customer connects to the website, the closest content delivery server sends them the data reducing the distance.

SSL

SSL stands for Secure Socket Layer which provides a secure connection between a website and a customer. This is important when handling client information, even searches on your page, to prevent them from being intercepted by hackers.

Not all sites are SSL enabled; secure sites are distinguishable by the lock icon in your browser bar and https:// in front of the website address you are visiting.

As of October, browsers such as Chrome, Firefox and Internet Explorer/Edge will show ‘Not Secure’ next to site addresses that take any information including search fields, contact forms, and sign in forms.

These sites will also likely be penalised by search engines and will be less likely to show in search results, compared to sites that use a secure connection.

Secure your site today!

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RANKING

A ranking is a virtual score a website holds in a search engine like Google or Bing. We won’t go into the complete process of how this works, however, there are steps that can be taken to improve the ranking score. For instance, Search Engine Optimisation and a SSL certificate can dramatically improve a websites search ranking.